Vive Organic’s Sparkling Immunity Drink
As Vive Organic set about to develop their Immunity Sparkling Drink, we launched multiple studies over several months, including taste tests to perfect the formula and a series of surveys to finalize the can design and narrow down which value propositions should be front and center.
Tempo Apparel Store
Through a survey to current customers, we explored interest in purchasing apparel, top styles and product features desired, as well as pricing and shipping / returns expectations, leading to the launch of the Tempo Apparel Store.
OLIPOP Classic Grape
To inform the launches of Tropical Punch, Classic Grape, and Blackberry Vanilla, we mocked up potential names on designed cans to learn about the associations consumers make based on different product names and the impact on purchase intent, leading to the top name for each product.